Khloé Kardashian launched her first signature fragrance, XO Khloé, in London on December 6, 2024.

The event marked the debut of her first signature fragrance, XO Khloé, developed in collaboration with Luxe Brands.

Despite the chilly weather, Khloé braved the elements, showcasing her fashion-forward style

The fragrance was crafted by renowned perfumers Alberto Morillas and Clément Gavarry, featuring notes of rose petals and praline.

Khloé emphasized her hands-on involvement in the fragrance's creation, ensuring every detail was intentional and purposefu

The launch is part of a broader strategy to position Khloé as a significant influencer in the fragrance market, with plans for global expansion starting in Spring 2025.

The fragrance aims to reflect Khloé's positive spirit and evolution as an entrepreneur, sister, and mother

XO Khloé is priced at £75 for 100ml and debuted exclusively at Harrods before its North American release at Ulta Beauty