How to Create a Purchase Order (PO) on Myntra: A Step-by-Step Guide for Advertisers

How to Create a Purchase Order (PO) on Myntra: Creating a Purchase Order (PO) on Myntra is an essential step for brands and advertisers who wish to collaborate with Myntra for advertising campaigns. Myntra, one of India’s leading e-commerce platforms, provides sellers and advertisers with an opportunity to leverage their vast consumer base through targeted ads. For this process, creating a PO allows for smooth financial transactions and management of ad spend. This detailed blog will guide you through the process of creating a PO on Myntra and provide tips for a seamless advertising experience.
Understanding Purchase Orders (PO) for Advertising
Before diving into the steps of creating a PO for advertising on Myntra, it’s important to understand what a Purchase Order (PO) is in the context of advertising.
A Purchase Order (PO) is a formal request made by a buyer (in this case, Myntra) to a seller or service provider, outlining the terms of a transaction, including the quantity and price of services, the timeline, and other important details. For Myntra, a PO serves as the official agreement between advertisers and the platform, ensuring that both parties are aligned in terms of pricing, ad placement, and campaign duration.
When you advertise on Myntra, your PO typically includes:
- The agreed-upon price for ad placements.
- Ad type (e.g., display ads, banner ads, product placements, etc.).
- Duration of the campaign.
- Target audience specifications.
Creating a PO ensures a smooth flow of communication and clear terms between Myntra and advertisers, while also making the payment process transparent and manageable.
Steps to Create a Purchase Order (PO) on Myntra for Advertisement
Step 1: Register as an Advertiser or Seller on Myntra
To get started, you must be registered as an advertiser or seller on Myntra. If you already have a Myntra seller account, you can use the same credentials to access the advertising platform.
- Visit Myntra’s Advertising Portal: Head over to Myntra’s official advertising page, often found under the ‘Advertise with Us’ section.
- Sign Up or Log In: If you’re new to Myntra’s advertising platform, click on “Sign Up” and provide the required details about your brand. If you already have an account, simply log in.
- Verify Your Account: You’ll receive an OTP (one-time password) on your registered mobile number or email for verification. Complete the verification process to activate your account.
Once your account is set up, you can access the necessary tools for campaign management and PO creation.
Step 2: Select the Type of Advertisement Campaign
Myntra offers a variety of advertising options to meet your campaign needs. To ensure that the PO is accurate, you must first decide on the type of advertising campaign you wish to run. Some of the popular options include:
1. Display Ads:
These are banner ads or images placed on Myntra’s homepage or other strategic locations within the platform. You can choose different placements and formats, such as static banners, carousel ads, or video ads.
2. Product Listing Ads (PLA):
PLAs are specifically targeted to showcase your products based on the interests of Myntra’s users. These ads appear on search results pages and product listing pages, driving more traffic to your specific listings.
3. Brand Partnership and Sponsored Content:
This involves working with Myntra to create sponsored content or exclusive brand features on the platform. This is ideal for larger campaigns that aim for extended brand visibility.
Once you’ve chosen your ad type, note down the details, including the duration, pricing, and specific placement.
Step 3: Access the Purchase Order Section
Now that you have all the details of your advertising campaign, the next step is to access the PO section on Myntra’s advertising platform.
- Navigate to the Dashboard: After logging into Myntra’s advertising portal, go to your main dashboard.
- Locate the ‘Purchase Order’ Section: This will usually be found under a menu like “Ad Campaigns” or “Billing” within your advertiser dashboard.
- Click on ‘Create New PO’: Look for an option such as “Create New PO” or “Generate Purchase Order.”
Step 4: Enter the Campaign Details
When creating the PO, you’ll be prompted to fill out several key details to formalize your campaign. Here are the essential fields to complete:
1. Campaign Details
- Campaign Name: Give your campaign a unique name for tracking purposes.
- Ad Type: Select the ad type you chose earlier (e.g., display ads, product listings, etc.).
- Target Audience: Specify the audience demographics, such as age, gender, location, interests, and other relevant criteria.
- Campaign Duration: Enter the start and end dates for the ad campaign.
2. Financial Information
- Total Budget: Input the total amount you intend to spend on the campaign.
- Cost Breakdown: This could be based on impressions, clicks, or ad placement. Myntra may offer a cost-per-click (CPC) or cost-per-impression (CPM) model.
- Payment Terms: Define how you plan to make payments (e.g., upfront payment, installment, etc.).
3. Delivery and Billing Details
- Billing Address: Provide the billing address linked to your account.
- Payment Method: Choose your payment method, such as bank transfer, credit card, or other options Myntra accepts.
Once all the details are filled out, double-check the information for accuracy.
Step 5: Review and Submit the PO
After entering all the necessary information, it’s important to carefully review the details. Ensure that the ad type, budget, and campaign parameters align with what was discussed and agreed upon with Myntra’s advertising team.
- Cross-Check Pricing: Verify that the cost breakdown matches your expectations.
- Confirm Payment Details: Double-check your payment methods and billing address.
Once you are confident that all the details are correct, you can proceed to submit your Purchase Order.
Step 6: Receive Confirmation and Start the Campaign
After submitting the PO, Myntra will review it and provide you with confirmation. This confirmation typically includes:
- PO Number: A unique identifier for your transaction.
- Campaign Status: A status update indicating when your ads will go live.
- Invoice Details: If applicable, an invoice for the agreed-upon charges.
Once confirmed, the advertising campaign will begin as per the terms set in the PO, and you’ll be able to monitor its performance using Myntra’s analytics tools.
Best Practices for a Successful Myntra Advertising Campaign
Creating a PO is just one part of the equation. To ensure your advertising campaign is successful, follow these best practices:
1. Set Clear Objectives
Define your advertising goals before starting a campaign. Whether it’s increasing brand awareness, driving product sales, or engaging new customers, having clear objectives helps in measuring success.
2. Target the Right Audience
Leverage Myntra’s targeting tools to ensure your ads are reaching the right demographic. Accurate targeting ensures higher ROI and better engagement.
3. Monitor Campaign Performance
Track the performance of your ads in real time. Myntra offers robust analytics tools that allow you to measure impressions, clicks, and conversions. Adjust your strategy if necessary.
4. Optimize Budget Allocation
Keep an eye on your spending and performance. Adjust your budget or allocate more funds to high-performing ads to maximize results.
Conclusion
Creating a Purchase Order (PO) on Myntra for advertising is a straightforward process that ensures clarity between the platform and the advertiser. By following the steps outlined above, you can efficiently set up your campaigns, track your advertising spend, and achieve your marketing goals.
Always remember to maintain clear communication with Myntra’s advertising team, review campaign details carefully, and optimize your ads for the best possible outcomes. With the right approach and strategy, Myntra’s advertising platform can significantly boost your brand’s visibility and sales.